
Polaroid Now+ Generation 3 i-Type Instant Camera
The classic instant camera plus app connectivity
Welcome to the Polaroid family! If you've just picked up a Polaroid Now or Now+ Generation 3 and feel confused, before you go putting a flipflop in your film compartment, learn how to do it the right way.
Take your camera out of the box, along with the quick start guide and strap. If you want to know how much charge your camera's battery has, take a look at the light on the side of the camera. Green for full, orange for half-full, and red for low. When the battery runs low grab a USB-C charging cable and plug it in. Simple as that.
For extra information on warranty, additional guides and manuals scan the QR code found on your quick start guide.
You'll need Polaroid i-Type Film to take pictures. Order some online or grab it from a shop. Store your film in the fridge but take it out about an hour before you plan to use it. To insert: press the side button, open the film door, and slide it in, belly up, sticker out, until it clicks. Close the film door, let the dark slide eject and flick it out from under the film shield. Just be gentle and don't force anything. When you're out of film, remove the empty cartridge by pulling on the sticker. For the best results, use your film within a month and clean the camera rollers every 2-3 packs.
Long press the button on the back of your camera to first turn it on. Hold your camera steady in your left hand and look through the viewfinder with one eye. Because the lens and the viewfinder are separate, what you see isn't quite what the lens sees. It's called Parallax, if you're wondering. You might need to adjust your framing slightly to the left, especially if you’re shooting close-ups. Then half-press the shutter button with your right index finger to set the exposure and fully press to take your picture. Let the photo develop under the film shield for about 10 seconds, then place it face down away from direct light for about 10 minutes.
Important: Do not shake your picture! And store it in a dry environment, away from direct sunlight for safe keeping.
Light is important for analog photography. Your flash will automatically turn on indoors or in low light. It works best within about 2 meters and very well when your subject is against a wall. If you're shooting outdoors in daylight, turn the flash off and keep the sun behind you. If you find your pictures are still too dark or too light you can adjust the
exposure settings. Long press the flash button to adjust exposure. If it's dark put the – symbol at the top, if it’s bright put the – symbol at the bottom.
Your camera can also be paired with a set of color filters that let you add red, orange, blue, or yellow tints to your photos, or a starburst effect (not included). You can also use the button on the front of the camera for: Self-timer mode (one press), Double exposure mode (two presses).
If you have the Now+ you can connect it to the Polaroid App for more creative firepower. The app lets you adjust settings like aperture, shutter speed, and use remote control. You can even set a custom shortcut to save your favorite setting on the camera via the app. To set a shortcut go to your favorite mode within the app and press the + button at the top of the screen. This mode is now saved in your camera. To activate it long press the + button on the camera. The + button mode indicator will turn red to show that the shortcut is now active. To deactivate it press the + button again.
For those with the Now camera you can also use the Polaroid App to scan your photos, create digital copies and enter one of the Polaroid Creative Calls.
That's it. Give yourself a round of applause. You're ready to start taking Polaroid pictures. Remember to have fun and experiment.
· Watch Polaroid 101: How to use the Now & Now+ Generation 3 for more visual instructions. Or Polaroid 101: Beginner’s guide for more tips on setting up, taking a picture or troubleshooting.
· Practice makes beautifully imperfect! The more you shoot, the better you'll get. Sign-up to a Polaroid Film subscription.
· Don't be afraid to try different settings and techniques.
Here’s Oskar to take you through the Polaroid Lab printer.
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