About the Polaroid Brand

Our story says it all. Polaroid has been a trusted global brand for 80 years and is best known for pioneering instant photography since Edwin Land first conceived of the instant camera in 1943. We embrace the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond.

Today we celebrate our heritage and bring it forward through our products, services and brand promise. We are committed to delivering instant gratification that connects the world through sharing.  In fact, we consider ourselves to be the original social sharing brand.

Polaroid heritage brands symbolize, embody and provide tremendous familiarity with quality products ranging from instant and digital still cameras, high-definition and mountable sports action video cameras, tablets, high-definition TVs, mobile apps and apparel. We are dedicated to continually offering products that ensure quality and maximize function, making for a continuum of Polaroid brand values. We deliver on the promise of simplicity and gratification for all.  


Our Brands

Our timeline says it all—success begins and continues with our Polaroid brand. Explore the iconic history of Polaroid to learn more about our story.



Polaroid Color Spectrum

Call it “Artsy Chic” or “Retro,” there is no doubt that the Polaroid Color Spectrum exemplifies the creativity and imagination that surrounds the Polaroid brand. For years, it has been integral to Polaroid photographic offerings used by influential and emerging artists that form our history.



Polaroid Classic Border Logo

The Polaroid Classic Border Logo is a symbol of products that exemplify the core aspects of the Polaroid brand and that contribute to its heritage of quality and innovation.


Polaroid Official Flag

Instantly recognizable. Instantly reassuring. The Polaroid Classic Border and Polaroid Color Spectrum logos let you know you've purchased a product that exemplifies the best qualities of our brand and that contribute to our rich heritage of quality and innovation.


Contact Us


Polaroid Customer Support

For customer and product support, please visit: http://polaroid.com/support


Polaroid Licensing

We are actively seeking opportunities to expand the Polaroid partnership portfolio. For inquiries about possible licensing and business development opportunities, please contact our Licensing and Business Development Group at: licensing@polaroid.com.


Polaroid PR & Media

For media inquiries, please contact Tracey Benjamini at: polaroid@randjsc.com


Polaroid Marketing

We're excited to share the Polaroid story. If you're writing an article about Polaroid or about the imaging or consumer electronics industry, we're happy to help. We also look forward to answering your questions about potential partnerships, sponsorships and events. 


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