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Polaroid Announces the Polaroid Turbo C4 Plus and Polaroid Turbo L5s Smartphones

  • Thursday, February 9, 2017

MEXICO CITY, February 09, 2017 – Today the Polaroid brand, with an 80-year history as one of the world’s most recognizable brands, announced the arrival of two new smartphones to Mexico. In partnership with Telcel and developed with MediaTek, Polaroid launched its newest smartphones, the Polaroid Turbo C4 Plus and Polaroid Turbo L5s, to complement the brand’s current offering of solutions in different segments of the market.

"We are continuing to innovate the design of our products and are working to bring to market new smartphones that are aligned to the needs of the Mexican consumer and current trends in technology," said Scott W. Hardy, President and CEO of Polaroid. Based on a strategic alliance with Telcel, the brand introduced the Polaroid Turbo L5s, a 4G smartphone that provides a new multimedia experience in the mid-range segment. True to the Polaroid brand’s history in photography, the Polaroid Turbo C4 Plus smartphone features improved camera functions with a front-facing flash, providing consumers the ability to take the best selfies in low light environments.

The smartphones have been developed on a chipset solution with MediaTek processors to offer consumers an advanced feature set. The strategic alliance between the two companies provides the ability to include a range of features and functionality in the latest Polaroid smartphone products.

"MediaTek continues to work to deliver the ultimate experience in camera functions, screen performance with Miravision technology and longer battery life with its CorePilot system," said Alexander Rojas, MediaTek's Mexico Manager. "In addition, we are providing a better performance with our new family of products released by Polaroid. This alliance allows us to offer the best features and technology that are focused on the needs of today’s users."

Capture, Share and Enjoy Content Instantly

Manufactured by One Diamond Electronics, an authorized Polaroid licensee, the Polaroid Turbo C4 Plus smartphone was developed on a solution that includes a 1.3 GHz quad-core processor and is supported by a 3G data platform. The phone’s 4.5" screen features Miravision which enhances the display’s hue, saturation, brightness, resolution and frame rate, for a perfect mix between size and comfort. In line with the Polaroid brand DNA, the Polaroid Turbo C4 Plus gives users the ability to capture and share their favorite moments with a 5MP main camera and a 2MP front camera with a selfie flash for better photos in dark environments. Other camera features include embellishment mode features, HDR that helps capture sharper pictures by highlighting details and colors, ISO for low light images and gesture detection. Additionally, the phone’s camera features electronic image stabilizations which helps to reduce movement in videos. It also contains an infrared port that allows consumers to use the phone as a TV remote control. The Polaroid Turbo C4 Plus includes 4GB of internal memory with the ability to expand memory up to 32GB using a MicroSD card, additional memory of processing RAM of 512Mhz, as well as a 1700 mAh battery.

With the aim of developing the best multimedia experience, the brand released its new Polaroid Turbo L5s smartphone. Seeking balance in design and functionality, this new release brings vivid color and audio to consumers in Mexico all on a 5” screen. One of the distinctive features of this phone is its 5MP front camera that features a front-facing flash. "We wanted to innovate in this segment by adding a selfie flash, allowing users to capture selfies in low light conditions," said Alí Bañuelos, Director General of Polaroid for One Diamond Electronics in Latin America. The Polaroid Turbo L5s is supported by a MediaTek quad-core processor (MT6737). The smartphone also features an internal memory of 8GB, expandable to 32GB, and a 22mAh battery.

Both smartphones are currently available at Telcel. The Polaroid Turbo L5s is available in silver, pink and gold, while the Polaroid Turbo C4 Plus is available in pink, green and red. For more information, please visit polaroid.com.mx or follow us on Twitter @polaroidmexico and on Facebook facebook.com/PolaroidMexico.

About Polaroid

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with Polaroid instant cameras and film. Our range of products include instant print cameras, action sports cameras, smartphones, flat-screen TVs and emerging technologies that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid branded products. For more information, visit Polaroid.com. Polaroid, Polaroid Pixel, Polaroid Spectrum, Polaroid Turbo and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

One Diamond Electronics

One Diamond Electronics es líder en la fabricación y distribución de dispositivos multimedia: televisores básicos y Smart, tabletas, smartphones, reproductores de DVD en toda América Latina. Con oficinas en la Ciudad de México, Tijuana y San Diego, CA.

For more information, visit: diamond-electronics.com.

About MediaTek

Since 1997, MediaTek has been a pioneering semiconductor company and a market leader in advanced on-chip systems (SoC by Systems-on-Chip) for mobile devices, wireless networks, HDTV, DVD and Blu-ray. Our innovative, highly integrated chip design helps manufacturers optimize supply chains, reduce the time to develop new products and extend a competitive advantage in saturated markets. Through MediaTek Labs, the company is also building a developer center that will support the creation of devices, application development and services for the era of Internet of Things. By creating technologies that help people around the world connect with each other, MediaTek is allowing individuals to expand their horizons and more easily reach their goals. At MediaTek we believe that anyone can achieve extraordinary goals, and we believe that you can do it every day. We call this idea "Everyday Genius" and guide everything we do. Visit mediatek.com for more information.

Contact for the Polaroid Brand
Tracey Benjamini
tbenjamini@randjsc.com

Polaroid Tubro C4 Plus smartphone