Asda Partners with Polaroid on Re-launch of Iconic Brand

January 20, 2012 - Asda today announces a bold new partnership with Polaroid, the company famous for instant film cameras.  The partnership will see the availability of Polaroid products in the UK exclusively through Asda stores from July 21st. 

Ever since the introduction of the Polaroid Land Camera in 1948, people around the world have been capturing moments using instant photography. Now celebrating its 75th year, Polaroid has expanded beyond cameras and into a wider variety of consumer products.  The new range includes high definition TVs, home theatre systems and portable movie players.

Whilst Polaroid is best known for creating an instant sharing experience with cameras, the technology invented by its founder, Edwin H. Land, is actually at the heart of all modern televisions.  Special polarising filters that are essential to LCD technology were originally developed in Polaroid laboratories.

Amongst the new Polaroid products offered is a high definition 3D TV which is half the price of many similar models.  The 42” Polaroid LCD is priced at £399 and comes with four sets of 3D glasses.  The feature-packed television has integrated digital Freeview, 3 HDMI sockets, PC input and a SCART socket.  The TV also has a USB record function which allows viewers to pause live TV and view movies, music or photos directly from a USB stick or storage device.

“We’re extremely proud to be stocking this exciting new range of products from Polaroid,” said Michael Arnott, Asda’s technology expert. “It is a brand synonymous with high quality, instant entertainment and value and therefore a perfect fit for our customers.”

He added, “Polaroid has a fantastic brand heritage and all the new products, from TVs to phone docks, share that original purpose – to entertain at the press of a button.  After 75 years, Polaroid continues to update its image and the new range of products showcase some very modern technology at very attractive prices.”

The full Polaroid range, which will include audio products, launches officially on 21st July and is exclusive to Asda.  All Polaroid products are available in larger Asda stores and online from http://direct.asda.com/Polaroid-Shop.



About Asda

Founded in the 1960s, Asda today is one of Britain’s leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174 Supermarkets, 25 depots and seven recycling centers across the UK.

It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth, Leicestershire.

Asda serves over 18 million shoppers a week in store and its growing home shopping business at www.asda.com serves 98 per cent of UK homes. 

Its Asda Price Guarantee, launched in 2011, gives customers the reassurance that a basket of groceries will always be 10 per cent better value than competitors.  Powered by MySupermarket.co.uk, the APG is the only independent, transparent online grocery price-checker in the world.

Asda joined Walmart, the world’s number one retailer, in 1999.


About the Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as 3D TVs, tablets, instant cameras and mobile printers, e-book readers, digital high-definition camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.