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GETTING READY FOR THE GREY REVEAL: CES 2011

Posted: Dec 31, 2010

Last year at CES we had a huge announcement with our partnership with Lady Gaga as our creative director. This year, we promise its going to be really something as we will finally be starting to let everyone see what we have been up to all year. We couldn't be more excited to share with the world. 

We are teasing everyone with the image on the homepage, and with our swanky party invite for Thursday the 6th.  The headline reads "GREY REVEALED" everyone will understand why at 3:30 PM on the 6th! A number of blogs like engadget, crunchgear and ISO50 have covered this invite; speculating what this is all about. We won't let the story out of the bag here, but stay tuned to this site and our Facebook feeds as this will always be up to the minute with press releases, some amazing live streamed content direct from CES and lots more images and blog reports.

Another cool thing is that we have created a lot of new content to showcase where we are and where we are going as a company. The video animation of our new Made in Polaroid movement is going live today as well as a story that really moves us, based on the work our Chairman is doing called Hope is a Game Changer. 

Last but not least: With our new product to share we needed a new showcase at CES, so we are really proud to have a new booth - but its really more of a new experience. This year is all about the New Polaroid Instant Experience... get ready - The Countdown has begun.

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  • Brock R.
    9:55 p.m. 5/14/2011
    Well... Another horrible disappointment from Polaroid! Where the heck is the "real" instant camera?!?! Here's an idea... Have Fuji produce film using their technology in the classic size/shape film and make a new camera to take the new film. Everyone would have to buy the new camera to use the new film! YOU WIN!!!! Geez :-(
  • Zach M.
    5:14 p.m. 1/6/2011
    <p>Polaroid took my glasses idea! Not really but sorta I made a video on YouTube about these picture/video glasses that you could see through but apparently polaroid made some for her&hellip; but mine look more like the ones from he actual video! At least with some designer help. Check them out: http://www.youtube.com/watch?v=x-s5oVxyo0s I tried a few ways to try and contact Lady Gaga but of course that is near impossible as a student. I had a few people tell me they could hook me up via celebrity market entry with my idea bla bla bla I just waited on them and nothing ever happened.</p>
  • ruth e.
    12:45 p.m. 1/6/2011
    <p>JUST A LIL UNDER TWO MORE HOURS!!!!! COME ON!!!!! IM SO EXCITED AND I JUST CAN'T HIDE IT IMA BOUT TO LOSE CONTROL AND I THNK I LIKE IT! WOOT WOOT!</p>
  • Mikaela O.
    4:00 p.m. 1/5/2011
    <p>EEEEEK~! I'm so excited! I hope the pictures are as big as the original ones! I seriously miss those</p>
  • Phillip P.
    1:31 p.m. 1/5/2011
    <p>Glad that Polaroid is reembracing instant photography.</p>
  • jeremy g.
    4:16 a.m. 1/5/2011
    <p>Im so excited to see something tactile coming back to photography, im a fashion photo student at academy of art and bringing back a fast easy way to publish a photo is great! keep up the good work, cant wait to see these new tools.</p>
  • Andrew B.
    7:11 p.m. 1/4/2011
    <p>Great news! I can't wait to see what you guys have been working on</p>

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GETTING READY FOR THE GREY REVEAL: CES 2011